Brain pool made visible

(See the method at work comparing the top European news sites)

1. Each of the experts has his/her individual model of what characterizes a leading site.
   
   
2. These individual models have to be revealed (to have maximum depth) and to be aggregated into one overall result (to be generally relevant).
   
   
3. As the website landscape changes rapidly, no standardized set of criterions is available (i.e while speed was an important criteria within the online news industry 3 years ago, today speed has become less important as a differentiator in this sector. The leading news sites all load fast). Direct comparisons create distinguishing criterions for each expert going through the rating process (we find out what criterions differentiate one site from another today in the eyes of the experts).
   
   
4. These criterions are systematically applied to all sites by the individual expert.
   
   
5. Nextexpertizer integrates these complex personal ratings in an aggregated model that allows mathematical conclusions (example) as well as qualitative data analysis.